Cost effective display ideas for the NAB show include portables and custom exhibit rentals

Exhibit and Display Product offerings

The Image Design and Communications family of trade show exhibit websites offer a wealth of solutions. We specialize in Turnkey Custom Trade Show Exhibit Rentals in both single and two-story formats. Portable and Modular exhibits are available for purchase from our Portable Display Division, Displays on the Net. Following is valuable information for trade shows in general.

This is one show where the quality of the exhibit design says as much about you as your graphics!
Clean, crisp lines, thoughtful design and the use of quality materials demonstrate the amount of value . There are a number of options for displaying products, workstation styles that enable one on one product demonstration and eye-catching graphic messaging.

Turnkey Double Deck and single level trade show display rentals for NAB

Prices include transportation and labor. Canopy ceilings are optional.

Sizes shown are for deck only.
Add 4’ for stairs.
Discounts apply to full packages as shown.

Please call for info on other designs



$60,000 / $55,500

  • TBD
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$32,900 / $29,100

  • TBD
  • TBD

$31,700 / $27,600

  • TBD
  • TBD

$25,000 / $23,000

  • TBD
  • TBD


17 x 9

$25,800 / $23,000

  • Enclosed storage
  • Unprinted mural wall

15 x 9

$26,200 / $24,000

  • Enclosed storage
  • Unprinted mural wall
  • Reception counter

17 x 13

$34,800 / $32,500

  • Enclosed storage
  • Unprinted mural wall

17 x 30

$ / $

  • TBD
  • TBD


Graphics $5,020 / $4,320

  • 3 Radius Logo Graphics
  • Printed mural wall
    Savings $700

Graphics $3,760 / $3,440

  • Three flat railing graphics
  • Printed lower mural wall, counter graphic
    Savings $320

Graphics $3,200 / $2,600

  • Two radius railing graphics
  • Printed mural wall
    Savings $600

$6,2,00 / $5,490

  • On radius railing graphic
  • Two printed mural walls
  • $710



Add Canopy style – Deduct 10%

  1. Free span canopy $3360
  2. Expo Canopy $5200
  3. Beam Canopy $9850

Add Canopy style – Deduct 10%

  1. Free span canopy $3360
  2. Expo Canopy $4924
  3. Beam Canopy $9850

Add Canopy style – Deduct 10%

  1. Free span canopy $ $3360
  2. Expo Canopy $5880
  3. Beam Canopy $11,760

Add Canopy style – Deduct 10%

  1. TBD


Price Information

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Price Information

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We provide double deck exhibits of all sizes. Our tri-level decks feature 10′ ceilings and unique split level upper decks that let you separate meeting and hospitality functions or simply add an air of exclusivity for your clients when they take two steps up to the raised level. Our 8’6″ ceilings provide great space for continuous image graphic murals for larger than life visuals on the ground floor. All decks come with carpeting and frosted plex upper deck railing infills.

Double Deck exhibits available for other shows.

We are also offering discounted pricing to exhibitors who place orders 90-120 days in advance. 

We rely on repeat business and we are demonstrating our loyalty to clients by getting a head start on robust 2020 for all of us. Advance booking lowers our production and inventory control costs which partially offset the discounts we are offering.

More great single level trade show display rental values!

10 x 10 Display rentals

Take a look at these 10 ft. exhibit designs to see the wide range of capabilities available. Custom graphics complete the design. Our exhibit rentals don’t look like rentals at all! The IM1 design maximizes space with contemporary design.

10 x 20 Exhibit rentals

We offer really great eye catching exhibit designs in larger size spaces. The ability to use large seamless printed fabric graphics in designs that have large mural areas gives quite an impressive look! The SHA1020 design features large than life mural messaging.

20 x 20 and larger island booth rentals

One of the advantages of using our modular structures is that they have the ability to have exhibit designs that are open, inviting AND achieve height at the same time. We want you to be visible from across the trade show floor!. Some designs allow spectacular back lighting for your logo or product images. Renting an island exhibit is just about the most cost-effective way to make an impression on the show floor! The COV2020 is a great cost effective island design.

Modular Trade Show Exhibit Rentals in Las Vegas

Our new line of IM exhibit designs was inspired by clients who wanted a different look on the show floor. The Imagine Modular series provides a great custom look in a variety of design types. The IM29 island booth design offers an effective workstation layout.


Exhibit design ideas for product display and messaging at NAB

Product display ideas

Slat wall continues to be the most popular format for displaying smaller products. Slat wall provides the flexibility of placing a variety of product types in different sizes. A variety of mounting methods are available including shelving. Design ideas for product display include built-in back wall panels and product-dedicated towers.
The size and competitive environment of the Westec show demands eye-catching graphics in order to effectively convey your marketing message. Larger than life graphic murals make the biggest impact because of their larger than life product images and messaging capability. Photographic quality, high-resolution tension fabric provides a large, seamless canvas to work with. The lack of seams helps keep the visual focus on the message.
Effective messaging with billboard size show trade show graphics.

High-Resolution Fabric Displays

New designs in custom exhibits make use of tension fabric extensively. Combining this type of graphic presentation with attractive, solid appearing support structures can result in high visibility along with cost savings. This is a great design concept that NAB Exhibitors can utilize in Island booth spaces as well as 10 ft. and 20 ft. booth spaces.
Backlit graphics take center stage.

Today’s fabrics provide brilliant color and detail with a seamless, eye-catching look! The material for backlit graphics is different than that used for opaque murals. These materials are specifically made to transmit light without sacrificing color saturation and sharp detail. In addition, the ability to have large backlit images on a seamless canvas enables a creative graphic design that other materials cannot provide.
Standout display design ideas using high-resolution tension fabric solves that problem when combined with a number of different types of aluminum structure. Most popular formats include 1.5” and 2” round tube. Sections are easily joined in a variety of ways. To simplify set up, bungee cord connections or clear labeling at both ends of the tube indicate assembly sequence.

Push-fit graphics have been perfected to the point where they can function reliably for years and they provide clean crisp edges. The edges typically have a silicone bead or flange fits nicely into a groove in an aluminum extrusion specifically designed for this application.
Traditional custom fabrication often relies on costly Formica covered wood structures. They look great but require heavy crates and should they become damaged, repair costs are high. The advantages of using fabric and modular exhibit engineering solve this problem.

The benefits of modular trade show exhibits

Modular exhibit engineering as developed to the point where they are often indistinguishable from heavier, more costly traditional custom fabrication. The added benefit of reconfiguration for smaller shows makes modular engineering the right solution for many exhibitors. Companies often exhibit at one major show, like Westec for example, along with smaller regional or product-specific shows. The ability to utilize the same exhibit for large and small island booth spaces makes a huge cost difference especially when it’s easy to switch out graphics. Again, each show has its own focus and product-specific messaging is called for at different shows.

Custom Exhibit Rentals for NAB 2020

Renting a customized trade show exhibit makes a lot of sense for many companies. There are a number of solutions that meet a variety of needs. This is especially true when a Double Deck Exhibit is the right solution.
How much does it cost to rent a Double Deck Exhibit?

We specialize in TurnKey Double Deck Exhibit Rentals. We start with the design process, establish the perfect look and functionality you need. Generally, at that point, you’ll know exactly what your total cost will be. There are no surprises! We bill transportation, set up and dismantle labor on one pre-show invoice. However, we assist in a number of ways during the production process. During the design process, we anticipate electrical requirements based on everything in your booth space. Some clients have specialized equipment or pre-existing exhibit properties that are to be combined in the same booth space.

We’ll provide a grid map with dimensions indicating your main electric drop and outlet locations throughout your booth space. We indicate how many amps are required at all locations. This is a show requirement and a very important one! Nothing starts until the electric is down before the carpet is laid.
Part of that includes a booth orientation diagram that allows everyone involved, to be certain which direction is front by indicating adjacent booth space numbers. Often times, this is dealt with early on because booth location often affects the design. Again, because we do this all the time, reviewing the Exhibitor Guide and viewing the trade show floor map is often required early on.

Minimum and maximum costs for Double Deck Rentals at NAB

The minimum cost to rent a TurnKey Double Deck is about $27,000 in Las Vegas.  The average low cost is about $35,000 for our most popular exhibit in Las Vegas, the ME2020, complete with graphics. That includes transportation to and from the show, set up and dismantle labor. The closest design to that, the Tri-Level EX2020 Exhibit, which features a unique tri-level design. It adds 20% to that cost but with three levels, the result on the upper deck is that a separate raised area is available for meetings. That leaves the lower portion of the upper deck available for hospitality. The impact of the Tri-Level feature on the lower level is the creation of a unique 10 ft. tall atrium at one end of the exhibit. It’s impressive and almost unheard of in Multi-level Deck designs.
The maximum cost for us is about $200,000 for our largest Double Deck designs. The impressive SC5040 features a unique canopy design and a strong presence on the show floor. The approximate cost with graphics and furnishings is $157,292.

How are your show graphics handled?

Costs include graphics as well. We provide easy to understand graphics callout spec sheets and provide pre-production proofs for your approval. Once your design is finalized, we provide a photo-realistic rendering showing your graphics! We utilize a number of different graphic materials, each perfectly suited for the particular application required. Again, we provide published pricing and itemization for each design we offer.

TurnKey Trade Show Services Management

When exhibitors use show labor, the required forms specify set up and dismantle times precisely. We look at your target move-in date and establish that for you. We need to do that in order to ensure that your exhibit is complete and ready to go on the deadline. This touches on another cost that many clients don’t need to consider. Overtime vs. Straight time Union Labor billing. We provide a fixed cost invoice for set up and dismantle regardless of the show mandated schedule. This is one of the most common areas of cost overruns. Labor rates are often over $100 per hour. Overtime is time and a half making it $150. Sometimes it can go to $200 hr. Multiply that x 3-4 set up people, it can easily be over $500 hr. You don’t need to worry about that when you are working with Turnkey Trade Show Exhibit Rentals. Labor cost is fixed on one pre-show invoice.

Other Show Services Management requirements

We provide the necessary EAC (Exhibitor Appointed Contract) forms along with Insurance Certificates required by the show. This along with correct electric grid maps relate to the fundamentals. If you need assistance with other show forms, we can help.

Back to the basics

In addition to the cost in time managing the process for each show, evaluating the cost of renting vs. ownership includes many factors. Key among them storage. After that, most exhibit houses bill for pre-show and post-show set-up at their facility in order to assess damages that require repair and assure that there are no surprises at the next show. It’s like set up and dismantle labor three times for each show. So storage and management between shows can cost a lot of money you save when renting.
The total cost-benefit of renting

In the end, essentially you receive discounted labor because that cost is established during the quoting process, despite show mandated set up hours which may or may not be at straight time hourly rates. The cost of the time required of your own staff when you manage your own exhibit includes the cost of things they are unable to do. Managing the process is time-consuming.

Custom Island and in-line exhibit rentals for NAB from Image Design Exhibit Rentals

Renting an exhibit for an island or in-line booth space at NAB a great, cost-effective way to put your best foot forward without breaking the bank. Our inventory of modular display components enables us to provide customized displays that are tailor-made for you. Many of our designs provide semi-private meeting areas. We offer a number of workstation styles that efficient and eye-catching. We specialize in trade show graphics that provide brilliant color and crisp detail to deliver your marketing message in a memorable way!

Image Design Exhibit Rental designs also include Slatwall for displaying a large number of products. We offer a number of styles that combine different size Slatwall panels so that you can find the optimum combination of graphics and product display space. The IM73S Slatwall design is a perfect example! The IM73-S 20′ back wall adds two 4′ slat wall panels for product display space to the IM73 V1. The expansive graphic mural wall delivers your message in a powerful way. The overhead 20′ logo sign provides plenty of room for both logo and tagline.
Backlighting provides visual appeal and we take it a step further with architectural style silhouette lighting as well!

Our island exhibit designs excel at providing open space and height for greater visibility as well. Our COV2020 Open floor plan design provides exceptional value. The COV2020 exhibit offers a stylized design with great visibility on the trade show floor. Tall super-sized billboard graphics and bridge headers make a bold impression with this open floor plan exhibit design. The towering 15′ height is easily seen throughout the show floor. Our modular components provide sturdy structural integrity that results in a comfortable open environment for your customers.
The PAL2020 is one of our most popular trade show island rental designs with good reason. a unique towering display design that provides exceptional value. It’s an amazing value in a TurnKey exhibit rental, with a cost for the structure at just $7600! (Including fixed cost transportation and labor!)

Convenience does not come at a premium cost

We save you time and money and let your staff focus on key responsibilities and show preparation. That’s a big plus! Beyond that, the cost for Labor and Transportation is likely lower than what you would pay yourself. This is what we specialize in and we’ve assembled an arsenal of exhibit professionals that work in a coordinated fashion.
Rentals help you avoid the high cost of initial purchase and the cost to store the exhibit. Because you’re only dealing with one company, we can coordinate graphics production and all logistics. We are a relationship-based company. We’re about as close as it gets to having your own full-time Trade Show Marketing Department!

Image Design Exhibit Rentals is one of a very few exhibit companies that provide true Turnkey Service in Las Vegas and other venues. We offer an unprecedented number of exhibit design options with itemized pricing. The range of designs lets you explore at your convenience and fine-tune your objectives as you compare and contrast design functionality.

Show Services support

Right away, you’ll appreciate friendly, professional communications about your exhibit marketing needs. We’ll review design options that interest you and discuss options that will help to customize your design specifically to your needs.
Once you select a design, we’ll provide clear graphics size and location specs that your designer will appreciate! Once finalized, we’ll provide a photo-realistic rendering of the finished design. Pre-production graphic proofs are sent for your final approval.
During production, we find that many clients need assistance with Show Services forms. We automatically provide an electric floor plan when needed and assist with the show-required EAC Exhibitor Appointed Contractor Form. Once complete, we’ll provide the Certificate of Insurance the show requires. When it gets close to the setup date, we’ll provide the approximate day and time your set up will begin, along with contact information for our supervisor.

Image Design and Communications brings 30 years of experience to the table

Let the team at Image Design find the right trade show exhibit solution that meets all your needs for the NAB show.
At Image Design and Communications, Inc. our relationship-based approach to exhibiting success mirrors the kind of relationships you want to establish at this show. Please phone us at 818-563-3309 for professional, friendly support that will make this NAB Show, your best show ever!